Putting the property on the market
Sales channel selection
When the property is put on the market, specific communication channels are activated in accordance with previously selected strategies and target groups. These depend on the property in question. It may be conventional, it may be hip – it may be something else altogether.
Internal customer file
A well-selected high-quality customer file is part of the DNA of a good intermediary. For every property there are appropriate potential buyers, who can be informed in a targeted manner by means of one-to-one conversations and/or email.
Listings on the big property portals
The enormous reach of the internet is something which those who market property can simply no longer do without. By means of high-priced premium placements, and property descriptions and audiovisual content which are carefully tailored to the target groups in question, the most promising potential buyers can be selected and addressed in a targeted manner. ImmobilienScout24, Immonet and Immowelt are the biggest names, but the use of well-chosen partner portals can also result in very real success.
Publication on the company website
Another very appealing shop window for the world to gaze upon is the prestigious and constantly updated company website of Semmelrock Immobilienagentur itself. It is a website which radiates exclusivity and style. Integrated animations, films and special highlights emphasise the special qualities of the properties presented. Your property will also profit from the obvious quality of the portfolio as a whole.
Opportunity makes the thief (and the lover), as the saying goes. It is always surprising to see how often a property ends up being bought simply because somebody happens to glance at the display as they walk by.
Advertising on the property itself
This is where it’s all about “love at first sight”: having the property right there in front of you, knowing that it is available, knowing the basic information about the property, and seeing the contact details – in an instant, these all combine to create a buying process characterised by transparency and trust. Here, signs, banners and flyers are the order of the day.
So far and yet so near. Freed from the limitations of space and time, discoveries get liked, shared, and added to shortlists, especially on Facebook and Instagram.
Depending on the target groups and the setting, the distribution of flyers in the neighbourhood or in the larger area surrounding the property which is to be sold can also be an investment worth making. A traditional approach, which has proven its worth a thousand times over.
From an “open day” to a culinary event. This is where anything goes, as long as it suits the property and the target groups. How about a pop-up art exhibition?